Founder
Laura Roodhouse

The World of SIHA

Daily care is a quiet ceremony - we invite a more intentional approach to nurturing your skin health and overall wellbeing. SIHA cultivates skin health tools, products and practices that are trustworthy, sustainable, and support skin integrity from the inside out.

Each product in our collection is handpicked by platform Founder and Corneotherapist Laura Roodhouse, who ensures every formula meets the highest standards. Each product is meticulously vetted for efficacy, skin compatibility, and integrity - free from synthetic preservatives, artificial fragrances, and known irritants, while delivering results that respect the skin’s natural function and long-term health.

Corneotherapy is a skin treatment methodology focused on repairing and maintaining the skin's natural barrier, the stratum corneum, by focusing on its health and integrity. Our 1:1 consultations aim to treat the root cause of your skin concerns by strengthening the skin's defenses, rather than just addressing the symptoms. This holistic approach is based on the understanding that a healthy stratum corneum is essential for overall skin health and protection against environmental stressors.

Each brand we partner with shares SIHA’s commitment to sustainability, ingredient transparency, and formulation excellence. We collaborate only with makers who take pride in the science and craftsmanship behind their products - those who thoughtfully select every ingredient for its efficacy, purpose, and compatibility to strengthen skin's natural barrier.

All products are formulated and made in Australia and New Zealand, where the climate demands robust, nourishing skincare. By selecting products developed in our part of the world, we ensure that what we offer our community is not only clean and effective, but also truly suitable for the conditions and skin concerns experienced in the Southern Hemisphere.

Siha translates to wellbeing in Arabic: our ethos is deeply rooted in self-care, nourishment, and balance. At its core, Siha stands for the harmony between (skin) health, nature, and conscious living.

Founder Story

Laura Roodhouse is a qualified Corneotherapist with a background in Health Science and over a decade immersed in holistic health and wellbeing.

After years of navigating chronic skin conditions including dermatitis, eczema, and psoriasis, Laura sought to understand the skin beyond surface symptoms, leading her to advocate for holistic skin health methodologies: skin-first, barrier-focused approach to long-term skin integrity.

As a wellness studio founder, Laura brings a deeply integrated perspective - blending skincare, lifestyle, movement, and nutrition. Her growing awareness of the impact synthetic ingredients have on the skin’s microbiome and barrier inspired the creation of SIHA: a consciously curated skincare platform rooted in ritual, education, and AU/NZ products.

Through SIHA, Laura shares her philosophy where skincare is simplified, intentional, and aligned with both nature and the body’s innate wisdom.

Contact

Brand Partnerships
Laura@eight-elements.com

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